Star image has a lot to do with the singer or band's style, appearance and how they present themselves in front of their fans. As well as this it really depends how the band characterise their image within other bands. For example a song can be presented in a completely different way by different singers or bands that would be controversial to one another for example:
The song Sweet Dreams by Eurythmics which was released in 1983 is presented in quite a retro and positive way. It has a nice tune which the audience could dance to and its not a heavy song. The band's genre is considered "synth pop" or "pop rock" and has a quite mellow and happy feel to it. The band image is also very 80s and retro as this time is known as the "new wave" of music and the sound of the music is very chilled. In comparison to this style image has a lot to do with the drastic change in this happy song's style and genre. When the song is sang by Marilyn Manson, by using his star image he changes the feel of the song completely by making it dark and creepy. It adds a sense of irony to it as it is called "sweet dreams" and is turned into something not so sweet or positive as it used to be.
This song came out in 1998 and as we can see from the video it has a spine-chilling style to it to match Marilyn Manson's Star Image.
It is also interesting how the same song, but presented by two completely controversial artists have a very different fan base. This relates to Richard Dyer's Theory on star image. Marilyn Manson fans use imitation:
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