Carol Vernallis

Carol Vernallis is known to be a music video theorist focused on the editing of the videos. She has a theory of the four concepts of music videos:

- Narrative

- Editing 

- Camera movement & framing 

- Diegesis 

An example of a Narrative and Performance video is Not Afraid by Eminem.

This video is a clear example of a narrative based video as it has a lot of shots related to the lyrics that Eminem sings/raps. Each movement is related to the lyrics

For example Eminem says " You can try and read my lyrics off of this paper" as he shows the paper, showing the relativity of the lyrics to the video. This suggests that in this video the artists is trying to tell us a story and the editing cuts to each story he is telling to the lyric.

Another way of creating music videos is by their editing.In music videos most rules of editing tend to be broken, as there is no need for continuity editing if there isn't a narrative to follow. An example of this would be 

An example of a music video using Diegesis is Feel Good Inc by Gorillaz. The made up band has created not only its own fake members, but also a whole different world of their music videos and they remain in that made up world for the entire video.

v>

The music video is still related to the lyrics of the song, but as the lyrics are very metaphorical and might not mean exactly what the band is singing, about they have quite an interesting approach in dispraying what is being said. The images we see in the video are very literal and not quite what the actual meaning of the song lyrics might be.

The last element of a good music video is the Camera Movement. A good example of this is 212 by Azealia Banks. All the shots are very extreme and weird, cutting in sync with the music.