Audience Research Analysis

For my audience research I did an interview to see what the audience would like to see in an alternative rock music video.As well as this me and my group did an online questionnaire and handed out questionnaires as well to see what a range of people like. This helped us decide what to include in our final piece.  The feedback was very useful as we realised that a forest is a really good place to film our music video, as it is creepy and mysterious and it relates to the song that we are doing. In the interview we can see that people were confused by the name NOXA and had no idea what it meant, so we decided to keep it as it is quite mysterious in a way as well ans this is the star image we would like to portray throughout, so overall the audience research was very useful. If I were to conduct audience research again, I would get a more narrow target audience, which mostly listens to the alternative rock genre as they would be more familiar with what kind of connotations the music video could include or portray.